Can Media Companies Use Blogs?

Two of the contentious topics throughout the two-day Jupiter Weblog Business Strategies Conference in Boston yesterday and today have been ‘Are bloggers journalists?’ and ‘Are blogs threats or opportunities for media companies?’

Rafat Ali of PaidContent.org calls this event the “Most Live-Blogged Conference on Earth”. The audience and presenters have Wi-Fi access and laptop PCs, which they are using it to blog live what was said by whom and to comment on the presentations.

If you’re interested in the conference’s presentations or discussions, Heath Row‘s MediaDiet is providing a virtual live “transcript coverage”.