A "Move, At Least in Part, to a Model Paid by the Reader"

Tribune Company President Jack Fuller‘s keynote yesterday at the Online News Association annual conference contained two remarks of note:

First, he remarked that his company has spent US$600 million (net of revenues!) developing online services for Tribune’s newspapers and broadcast stations. Although much of that includes Tribune’s defensive investment in online classified advertising companies (such as CareerBuilder.com), it’s still a remarkable expense for just one news company! We think that If you were to add the similar figures for other major news companies (New York Times, Knight Ridder, Hearst, Gannett, Post-Newsweek, Cox, etc.), the amount that news companies have spent on online operations during the past decade probably surpasses US$2 billion.

Given that expense, his second major point shouldn’t be surprising.

What We Do

Since 1996, the media business consulting firm of Digital Deliverance has provided publishers and broadcasters on four continents with strategic reviews and advice about how to profitably adapt to the epochal changes that computer-mediated technologies have wrought on the media environment and their industries.

Over the years, the firm’s clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Critical Mention, MediaNews Group, New Century Network, the Media Development Investment Fund, the National Cancer Institutes, and scores of other media firms that need to adapt to computer-mediated technologies and the rise of Individuated Media.

The managing partner of Digital Deliverance is Vin Crosbie, Adjunct Professor of postgraduate New Media Management at Syracuse University’s S.I. Newhouse School of Public Communication, in upstate New York. From 2007 through 2020, he wrote and was the sole instructor of the school’s New Media Business course, a course required for students in the New Media Management master’s degree curriculuum, an elective course for Ph.D. students, and a permission-only course for selected undergraduates and graduate students.

Digital Deliverance is incorporated as a limited liability company in the U.S. state of Connecticut, where it is based in the city of Norwich, Connecticut.