Half of Mobile Phones Now Have Internet Access

A Mobinet report says that 49% petrcent of mobile phone users worldwide have Internet access (eMarketer has a story about it). Mobile Internet access is 80 percent in Japan, 47 percent in Europe, and 37 percent in North America. Mobinet is a project between A.T. Kearney and Cambridge University’s Business School and the survey is basd upon 4,500 mobile phone users from 13 countries. The study determined that 75% of mobile phone users use mobile data services. However, only 1% are rated ‘heavy users.’ The cost of mobile data was the primary reason (35 percent) that respondents gave for not heavily using it.

Because a major problem with North American mobile content use is the incompatibilities among some of the mobile phone networks on that content. Publishers should keep an eye on the merger this week of the InphoMatch and Mobileway. InphoMatch is an American company that provides North American networks with mobile data compatiblity software. Mobileway is a French company that provide content to mobile devices such as phones and personal assistants. The combined company have annual revenues of about USD100 million. It is positioning itself to become a gatekeeper for mobile content in North America.

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Half of Mobile Phones Now Have Internet Access

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Since 1996, the media business consulting firm of Digital Deliverance has provided publishers and broadcasters on four continents with strategic reviews and advice about how to profitably adapt to the epochal changes that computer-mediated technologies have wrought on the media environment and their industries.

Over the years, the firm’s clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Critical Mention, MediaNews Group, New Century Network, the Media Development Investment Fund, the National Cancer Institutes, and scores of other media firms that need to adapt to computer-mediated technologies and the rise of Individuated Media.

The managing partner of Digital Deliverance is Vin Crosbie, Adjunct Professor of postgraduate New Media Management at Syracuse University’s S.I. Newhouse School of Public Communication, in upstate New York. From 2007 through 2020, he wrote and was the sole instructor of the school’s New Media Business course, a course required for students in the New Media Management master’s degree curriculuum, an elective course for Ph.D. students, and a permission-only course for selected undergraduates and graduate students.

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