Needs Versus Technology

Tech for tech’s sake
does not a market make.

The world can have as many waves of new technologies as serendipty, venture capital, or the right combination of both can muster. But the technologies that are accepted by, and make a difference in, society are those that satisfy needs. Not the technies’ needs, but the needs of the average (fair to middling) educated persons’.

Moreover, indigenous culture can play a major role in which new technologies actually get used. Several articles that read today reminded us of all this:

The ROAR consortium (The Guardian and Observer, Emap Advertising, Channel 4, and OMD UK) last month released some research on over a thousand 15-29 year-old Britons. Although this research primarily was about whether or not young Britons will purchase 3rd Generatoin mobile phones (the research’s answer: not initially), there were a few other interesting conclusions:

“Today’s generation is demanding of technology and hard to impress. In their formative years, radical steps forward

What We Do

Since 1996, the media business consulting firm of Digital Deliverance has provided publishers and broadcasters on four continents with strategic reviews and advice about how to profitably adapt to the epochal changes that computer-mediated technologies have wrought on the media environment and their industries.

Over the years, the firm’s clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Critical Mention, MediaNews Group, New Century Network, the Media Development Investment Fund, the National Cancer Institutes, and scores of other media firms that need to adapt to computer-mediated technologies and the rise of Individuated Media.

The managing partner of Digital Deliverance is Vin Crosbie, Adjunct Professor of postgraduate New Media Management at Syracuse University’s S.I. Newhouse School of Public Communication, in upstate New York. From 2007 through 2020, he wrote and was the sole instructor of the school’s New Media Business course, a course required for students in the New Media Management master’s degree curriculuum, an elective course for Ph.D. students, and a permission-only course for selected undergraduates and graduate students.

Digital Deliverance is incorporated as a limited liability company in the U.S. state of Connecticut, where it is based in the city of Norwich, Connecticut.