UK and Scandinavian Publishers Form Class Ad Group

Several UK and Scandinavian publishers have allied to set standards for European online classified ads in regional newspapers. Called FinnTech, the alliance includes Schibsted of Norway and the UK publishing groups Associated New Media, Guardian Media, Newsquest Media, Northcliffe Newspapers, and Trinity Mirror. Together these groups have a print circulation of more than 9 million daily. According to Online Publishing News in London, the alliances’s technology is already being used at sites in the UK, Belgium, Sweden, and Norway. FinnTech builds atop the Adexalliance alliance in 2001 of online classified services owned by regional newspaper groups in Belgium, Finland, Norway, The Netherlands, Switzerland and the UK.

What We Do

Since 1996, the media business consulting firm of Digital Deliverance has provided publishers and broadcasters on four continents with strategic reviews and advice about how to profitably adapt to the epochal changes that computer-mediated technologies have wrought on the media environment and their industries.

Over the years, the firm’s clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Critical Mention, MediaNews Group, New Century Network, the Media Development Investment Fund, the National Cancer Institutes, and scores of other media firms that need to adapt to computer-mediated technologies and the rise of Individuated Media.

The managing partner of Digital Deliverance is Vin Crosbie, Adjunct Professor of postgraduate New Media Management at Syracuse University’s S.I. Newhouse School of Public Communication, in upstate New York. From 2007 through 2020, he wrote and was the sole instructor of the school’s New Media Business course, a course required for students in the New Media Management master’s degree curriculuum, an elective course for Ph.D. students, and a permission-only course for selected undergraduates and graduate students.

Digital Deliverance is incorporated as a limited liability company in the U.S. state of Connecticut, where it is based in the city of Norwich, Connecticut.