Why Deep-Linking is Good Linking

Does anyone else remember the scene in the movie, Miracle on Thirty-Fourth Street, when a department store Santa Claus revolutionizes and enhances his store’s business by telling shoppers where to find desired merchandise at other stores, too? Online Journalism Review likewise features a good story about why offering online users links to content outside your own Web site is good business. Note the story’s savvy comments by Jeff Jarvis.