Survey: Mobile E-Mail Gives Workers Extra Time

A study by the Radicati Group consultants believes that wireless e-mail will increase US corporate employees’ productivity, giving them 55 minutes extra working time per day this year and up to 80 minutes per day by 2007. eMarketer provides a briefing about this study. More and more US corporations are equipping their employees to receive work e-mails via mobile phones and many of those new phones also have Web access, however few newspaper or magazine websites — most of which emphasis that their users visit during work hours — are e-mail publishing to this mobile market. A few are, ranging from The New York Times to the

Also on the subject of US mobile phone usage, Scarborough Research reports that 75 percent of household in Atlanta subscribe to mobile phone services, the highest penetration in the US. Closely behind are Detroit (74 percent) and Austin, Washington (D.C.), and Miami, with 72 percent each. The cities with the lowest penetration of mobile phones per household were Charleston (West Virginia (47 percent); Wilkes-Barre, Pennsylvania (52 percent); Buffalo (53 percent; Syracuse (54 percent); and Lexington, Kentucky (55 percent). The average penetration nationwide was 66 percent and the average household spent US$60 per month on mobile phone services.

All these data are important for publishers because (1) there are more mobile phones [1.3 billion] in use nowadays worldwide than wired phones [1.1 billion]; (2) there are more mobile phones in use nowadays worldwide than personal computers [estimated at certainly less than 1 billion]; and (3) all new mobile phones have some form of Internet access [at least SMS or MMS, if not also e-mail and Web access]. Internet-equipped mobile phones are becoming much more ubiquitous than Internet-equipped personal computers — even now in the US, where penetration of these mobile phone now exceeds that of personal computers.

What We Do

Since 1996, the media business consulting firm of Digital Deliverance has provided publishers and broadcasters on four continents with strategic reviews and advice about how to profitably adapt to the epochal changes that computer-mediated technologies have wrought on the media environment and their industries.

Over the years, the firm’s clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Critical Mention, MediaNews Group, New Century Network, the Media Development Investment Fund, the National Cancer Institutes, and scores of other media firms that need to adapt to computer-mediated technologies and the rise of Individuated Media.

The managing partner of Digital Deliverance is Vin Crosbie, Adjunct Professor of postgraduate New Media Management at Syracuse University’s S.I. Newhouse School of Public Communication, in upstate New York. From 2007 through 2020, he wrote and was the sole instructor of the school’s New Media Business course, a course required for students in the New Media Management master’s degree curriculuum, an elective course for Ph.D. students, and a permission-only course for selected undergraduates and graduate students.

Digital Deliverance is incorporated as a limited liability company in the U.S. state of Connecticut, where it is based in the city of Norwich, Connecticut.