The Difference Between IAB and AOP in UK

Two weeks ago, we noted’s report that UK Internet Advertising Bureau Chairman Richard Eyre‘s speech to the UK Association of Online Publishers Association’s annual awards banquet was practically a cry for merger between the IAB and the AOP.

Mike Butcher, deputy editor of MediaWeek Online, though otherwise and has written a story about the U.K. turf battle between those two associations. He quotes AOP Chairman Bill Murray, “Advertising is an important element in the publishing mix and we are keen to work closely with the IAB in this area, but it is not the only one… Richard Eyre