Paid Online Content Publishing: The Long View, Part 1

ClickZ.com today published the first of a two-part article I’ve written about the future of paid content. During the past two years at that site, I’ve written 36 columns about free-to-fee publishing, but none until now about what I firmly think the future for publishing, broadcasting, advertising, and paid content will be by 2014.

ClickZ restricts these columns to about 1,000 words each, so I’ve had to write that topic across two columns, this month and next. This month’s column frames the major change occuring in media; next month’s, which will be published on September 8th, will describe the world of online paid content in 2014. I apologize that these columns won’t – due to that wordage limit – be very detailed. I’ll write a more detailed version elsewhere later this year. — Vin Crosbie

What We Do

Since 1996, the media business consulting firm of Digital Deliverance has provided publishers and broadcasters on four continents with strategic reviews and advice about how to profitably adapt to the epochal changes that computer-mediated technologies have wrought on the media environment and their industries.

Over the years, the firm’s clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Critical Mention, MediaNews Group, New Century Network, the Media Development Investment Fund, the National Cancer Institutes, and scores of other media firms that need to adapt to computer-mediated technologies and the rise of Individuated Media.

The managing partner of Digital Deliverance is Vin Crosbie, Adjunct Professor of postgraduate New Media Management at Syracuse University’s S.I. Newhouse School of Public Communication, in upstate New York. From 2007 through 2020, he wrote and was the sole instructor of the school’s New Media Business course, a course required for students in the New Media Management master’s degree curriculuum, an elective course for Ph.D. students, and a permission-only course for selected undergraduates and graduate students.

Digital Deliverance is incorporated as a limited liability company in the U.S. state of Connecticut, where it is based in the city of Norwich, Connecticut.