Deep in Exotic Kansas

I’m in Lawrence, Kansas, today through Thursday for a two-day conference in which The World Company shows how it’s operating the successful newspaper site, community site, and site.

The World Company operates the newspaper, a TV station, and the cable television network in this university town. These news & information sites have won many awards and have been the subject of presentation at other conferences from Rome to San Diego.

I’m here for two reasons: (1) to ‘steal’ a few ideas for some college-related sites that I’m launching and (2) to see attendees from other newspapers and media companies react to a newspaper/TV company that dares to apply new thinking to online, rather than treat online as just an electronic extension of legacy media. — Vin Crosbie