First CM Deal Received Good Publicity Today

We’re pleased that the agreement we setup between MacNeil/Lehrer Productions and Critical Mention received such good publicity today. It was the top headline in MediaPost Media Daily News and in CBS MarketWatch’s Frank Barnako’s Internet Daily.

Media News Daily‘s lead was particularly nice:

IN A POTENTIALLY IMPORTANT DEVELOPMENT for the licensing of TV content on the Web, a major producer of public TV news programming has agreed to license its clips for use on an emerging online video search platform. MacNeil/Lehrer Productions, producers of the PBS show “NewsHour with Jim Lehrer,” Tuesday announced the agreement with Critical Mention, a Web-based TV search and monitoring service. While big broadband video portals such as Yahoo!, Google, and AOL are trying to carve up consumer video search marketplace, the relatively small New York-based startup Critical Mention has targeted the corporate enterprise space, providing Fortune 500 companies like Miller Brewing Co., Fed Ex, and Qualcomm with real-time TV monitoring and e-mail alerts, allowing their corporate reputation and marketing communications teams to know when they’re mentioned, who’s doing the mentioning, and in what context.

In addition to quoting Critical Mention CEO Sean Morgan, that story went on to quote Qualcomm Senior Analyst Scott Anderson about why his company has switched to using Critical Mention for monitoring video news.

What We Do

Since 1996, the media business consulting firm of Digital Deliverance has provided publishers and broadcasters on four continents with strategic reviews and advice about how to profitably adapt to the epochal changes that computer-mediated technologies have wrought on the media environment and their industries.

Over the years, the firm’s clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Critical Mention, MediaNews Group, New Century Network, the Media Development Investment Fund, the National Cancer Institutes, and scores of other media firms that need to adapt to computer-mediated technologies and the rise of Individuated Media.

The managing partner of Digital Deliverance is Vin Crosbie, Adjunct Professor of postgraduate New Media Management at Syracuse University’s S.I. Newhouse School of Public Communication, in upstate New York. From 2007 through 2020, he wrote and was the sole instructor of the school’s New Media Business course, a course required for students in the New Media Management master’s degree curriculuum, an elective course for Ph.D. students, and a permission-only course for selected undergraduates and graduate students.

Digital Deliverance is incorporated as a limited liability company in the U.S. state of Connecticut, where it is based in the city of Norwich, Connecticut.