Digital Newspaper Strategies at the Financial Times

A month ago, I’d mentioned Nigel Pocklington‘s appointment to the newly created role of director of online publishing for the Financial Times. From London, Kieren McCarthy points me to an article he wrote today in The Independent about Pocklington’s role at FT.com and thoughts about paid content and also publishing to handheld mobile devices. This good article also quotes the thoughts of Simon Waldman of The Guardian and Annelies van den Belt of the Times, and Alex White of the UK Association of Online Publishers about some of those same subjects.

Publishing to handheld devices is already beginning to transform the news business in South Korea and Japan. I believe that the first English-speaking market that it will transform is the United Kingdom, due to already widespread consumer adoption of fairly advanced mobile phone handsets and texting, fierce competition among the national dailies, and the follout of 3G (UMTS) services.

What We Do

Since 1996, the media business consulting firm of Digital Deliverance has provided publishers and broadcasters on four continents with strategic reviews and advice about how to profitably adapt to the epochal changes that computer-mediated technologies have wrought on the media environment and their industries.

Over the years, the firm’s clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Critical Mention, MediaNews Group, New Century Network, the Media Development Investment Fund, the National Cancer Institutes, and scores of other media firms that need to adapt to computer-mediated technologies and the rise of Individuated Media.

The managing partner of Digital Deliverance is Vin Crosbie, Adjunct Professor of postgraduate New Media Management at Syracuse University’s S.I. Newhouse School of Public Communication, in upstate New York. From 2007 through 2020, he wrote and was the sole instructor of the school’s New Media Business course, a course required for students in the New Media Management master’s degree curriculuum, an elective course for Ph.D. students, and a permission-only course for selected undergraduates and graduate students.

Digital Deliverance is incorporated as a limited liability company in the U.S. state of Connecticut, where it is based in the city of Norwich, Connecticut.