Online Video Increased 80%, radio 76%, in 2004

AccuStream iMedia Research reports that the number of video streams online increased by more than 80 percent last year, for a total of 14.2 billion streams. Almost 80 percent of those streams were broadband (defined as 100 Kbps or higher).

One of the four factors cited for the growing number of video streams is that the number of broadband homes in the U.S. increased by 36 percent last year — broadband is now the predominant method of home access, accounting for 55 percent of all at-home users, according to Nielsen//NetRatings, which predicts that, if the broadband home rate continues, almost 70 percent of all U.S. home users will have broadband connections by the end of this year.

AccuStream says that music videos accounted for the greatest number of video streams (34 percent of the total), with news and information second (20 percent), and sports third (15 percent.

The report also found increased online radio usage. The average online ‘aggregate tuning hours per month’ in 2004 was 178.9 million, up 76 percent over 2003. AccuStream predicts growth in online radio use will trend ahead of video in 2005, growing 60 percent year over year.

What these increases may mean for online broadcasters should be astonishing.

One Reply to “Online Video Increased 80%, radio 76%, in 2004”

Digital Deliverance: Online Video Increased 80%, radio 76%, in 2004

Digital Deliverance: Online Video Increased 80%, radio 76%, in 2004: AccuStream iMedia Research reports that the number of video streams online increased by more than 80 percent last year, for a total of 14.2 billion streams. Almost 80 percent…

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Since 1996, the media business consulting firm of Digital Deliverance has provided publishers and broadcasters on four continents with strategic reviews and advice about how to profitably adapt to the epochal changes that computer-mediated technologies have wrought on the media environment and their industries.

Over the years, the firm’s clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Critical Mention, MediaNews Group, New Century Network, the Media Development Investment Fund, the National Cancer Institutes, and scores of other media firms that need to adapt to computer-mediated technologies and the rise of Individuated Media.

The managing partner of Digital Deliverance is Vin Crosbie, Adjunct Professor of postgraduate New Media Management at Syracuse University’s S.I. Newhouse School of Public Communication, in upstate New York. From 2007 through 2020, he wrote and was the sole instructor of the school’s New Media Business course, a course required for students in the New Media Management master’s degree curriculuum, an elective course for Ph.D. students, and a permission-only course for selected undergraduates and graduate students.

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