Tacoda Will Probably Be U.S. Newspaper Site Registration Standard

For several years, the Associated Press and the Newspaper Association of America have each pondered whether or not to develop a standard registration scheme for American newspaper Web sites. A standard registration scheme would allow a consumer who registers to use one newspaper Web site to then automatically be able to use all others without having to register on each of those individually. The concept was first proposed by New Century Network consortium of newspapers, which folded in 1998.

However, we at Digital Deliverance now believe that the AP and NAA have waited too long to make a decision. If there is going to be a standard registration scheme among American newspaper Web sites, it will likely be the Tacoda System, developed by former RealMedia founder Dave Morgan. A story at Editor & Publisher magazine’s Web site reports on how the Tacoda system is beginning to be implemented by American newspapers.

What We Do

Since 1996, the media business consulting firm of Digital Deliverance has provided publishers and broadcasters on four continents with strategic reviews and advice about how to profitably adapt to the epochal changes that computer-mediated technologies have wrought on the media environment and their industries.

Over the years, the firm’s clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Critical Mention, MediaNews Group, New Century Network, the Media Development Investment Fund, the National Cancer Institutes, and scores of other media firms that need to adapt to computer-mediated technologies and the rise of Individuated Media.

The managing partner of Digital Deliverance is Vin Crosbie, Adjunct Professor of postgraduate New Media Management at Syracuse University’s S.I. Newhouse School of Public Communication, in upstate New York. From 2007 through 2020, he wrote and was the sole instructor of the school’s New Media Business course, a course required for students in the New Media Management master’s degree curriculuum, an elective course for Ph.D. students, and a permission-only course for selected undergraduates and graduate students.

Digital Deliverance is incorporated as a limited liability company in the U.S. state of Connecticut, where it is based in the city of Norwich, Connecticut.