Monitoring the Health of Paid Content for Physicians

My latest column for Jupitermedia’s marketing site ClickZ is online. It examines how the New England Journal of Medicine is publishing paid online content. My thanks to the quite competent Kent Anderson of NEJM and to my clients, the trustees of the Journal of Bone & Joint Surgery, who introduced me to him. A reader …

The Success of Two Medical Journals Online

I?m returning to work this week after four weeks vacation. Before vacation, I had the pleasure to work with the trustees of The Journal of Bone & Joint Surgery , the 117 year-old monthly, peer-reviewed journal of American orthopedic surgeons. It had been three years since I?d done any new-media consulting to the medical industry …