SMS Increasingly Popular with Broadcasters

Covering the TV meets the Web conference in Amsterdam, theFeature notes how:

“The overwhelming success of mobile voting and alert campaigns around popular television programming prove mobile is a natural extension of TV. The numbers speak volumes – literally.

In Spain Operacion Triunfo, a TV talent show, made history as the country’s most ‘interactive event ever,’ reporting 2 million text interactions.

In Ireland, a country with a population of 3 million, 1.3 million viewers interacted via mobile with the program, You’re a Star.

In the UK, the reality show Big Brother 3 reported 10.7 million text interactions, and BBC’s Fame Academy posted 6.9 million.

The big surprise: the U.S. The rousing success of American Idol 2 talent show, which reported 2.5 million text interactions, makes this latecomer potentially the most exciting market worldwide.”

What We Do

Since 1996, the media business consulting firm of Digital Deliverance has provided publishers and broadcasters on four continents with strategic reviews and advice about how to profitably adapt to the epochal changes that computer-mediated technologies have wrought on the media environment and their industries.

Over the years, the firm’s clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Critical Mention, MediaNews Group, New Century Network, the Media Development Investment Fund, the National Cancer Institutes, and scores of other media firms that need to adapt to computer-mediated technologies and the rise of Individuated Media.

The managing partner of Digital Deliverance is Vin Crosbie, Adjunct Professor of postgraduate New Media Management at Syracuse University’s S.I. Newhouse School of Public Communication, in upstate New York. From 2007 through 2020, he wrote and was the sole instructor of the school’s New Media Business course, a course required for students in the New Media Management master’s degree curriculuum, an elective course for Ph.D. students, and a permission-only course for selected undergraduates and graduate students.

Digital Deliverance is incorporated as a limited liability company in the U.S. state of Connecticut, where it is based in the city of Norwich, Connecticut.