News in Any Format from Sdysvenska Daglbadet

Covering the IFRA Online Trend conference earlier this month in Amsterdam, our friend Rafat Ali notes the interesting ‘Instant News’ project by Sweden’s Sdysvenska Daglbadet newspaper. It involves instant delivery of news through whatever electronic media the user wants at any pre-designated time:

“A user decides, when I’m online, send me breaking news through IM. Between 4 pm and 10 pm (after office and before I go to sleep), send me news on my mobile through SMS, and after that till I am online again in the morning, send the news through e-mail. The service is subscription based, and easy to integrate with payment systems and with the universal ID/logon system, if you have one for your site….”