SMS Increasingly Popular with Broadcasters

Covering the TV meets the Web conference in Amsterdam, theFeature notes how:

“The overwhelming success of mobile voting and alert campaigns around popular television programming prove mobile is a natural extension of TV. The numbers speak volumes – literally.

In Spain Operacion Triunfo, a TV talent show, made history as the country’s most ‘interactive event ever,’ reporting 2 million text interactions.

In Ireland, a country with a population of 3 million, 1.3 million viewers interacted via mobile with the program, You’re a Star.

In the UK, the reality show Big Brother 3 reported 10.7 million text interactions, and BBC’s Fame Academy posted 6.9 million.

The big surprise: the U.S. The rousing success of American Idol 2 talent show, which reported 2.5 million text interactions, makes this latecomer potentially the most exciting market worldwide.”