Average MMS Price is Euro 0.35

eMarketer reports an In-Stat/MDR study showing the current price per multimedia message service (MMS) is now $0.40 (0.34 Euro) in Europe. That’s too high a price for consumers, effectively limiting MMS to business use.

However, the study believes that the price per message will decline by a compound annual growth rate (CAGR) of 16% between 2003 and 2007 — hitting $0.17 (0.15 Euro) per message in 2007.

eMarketer also notes Jupiter Research forecasts that 31% of the population in Western Europe will have MMS-enabled devices by 2007, but only 21% of that population will be active MMS users. Jupiter notes that by the end of this year, only 2% of the population will be active MMS users.

What We Do

Since 1996, the media business consulting firm of Digital Deliverance has provided publishers and broadcasters on four continents with strategic reviews and advice about how to profitably adapt to the epochal changes that computer-mediated technologies have wrought on the media environment and their industries.

Over the years, the firm’s clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Critical Mention, MediaNews Group, New Century Network, the Media Development Investment Fund, the National Cancer Institutes, and scores of other media firms that need to adapt to computer-mediated technologies and the rise of Individuated Media.

The managing partner of Digital Deliverance is Vin Crosbie, Adjunct Professor of postgraduate New Media Management at Syracuse University’s S.I. Newhouse School of Public Communication, in upstate New York. From 2007 through 2020, he wrote and was the sole instructor of the school’s New Media Business course, a course required for students in the New Media Management master’s degree curriculuum, an elective course for Ph.D. students, and a permission-only course for selected undergraduates and graduate students.

Digital Deliverance is incorporated as a limited liability company in the U.S. state of Connecticut, where it is based in the city of Norwich, Connecticut.