eMarketer reports an In-Stat/MDR study showing the current price per multimedia message service (MMS) is now $0.40 (0.34 Euro) in Europe. That’s too high a price for consumers, effectively limiting MMS to business use.
However, the study believes that the price per message will decline by a compound annual growth rate (CAGR) of 16% between 2003 and 2007 — hitting $0.17 (0.15 Euro) per message in 2007.
eMarketer also notes Jupiter Research forecasts that 31% of the population in Western Europe will have MMS-enabled devices by 2007, but only 21% of that population will be active MMS users. Jupiter notes that by the end of this year, only 2% of the population will be active MMS users.