Are Blogs Useful for Media Companies?

On Monday and Tuesday, we’ll be at the ClickZ Weblog Business Strategies 2003 Conference & Expo in Boston, where on Tuesday morning we’ll be sitting on a panel entitled Weblogs: New Syndication Models Or Uncontrolled Platforms? Here is its description in the conference program:

“No business is likely to be more affected by Weblogs than the media business. Do Weblogs threaten mainstream media by fragmenting their audiences and offering separate, uncontrolled platforms to individual employees? Or do they offer opportunities to develop targeted services and new syndication models? Bloggers, media executives and media commentators explore the impact of Weblogs on traditional media businesses.”

David Shnaider, former president ZDNet and a founder of Prodigy, will moderate the panel. My fellow panelists will be PaidContent.org Editor & Publisher Rafat Ali, Advance.net President & Creative Director Jeff Jarvis, and Gawker.com Editor Elizabeth Spiers.

What We Do

Since 1996, the media business consulting firm of Digital Deliverance has provided publishers and broadcasters on four continents with strategic reviews and advice about how to profitably adapt to the epochal changes that computer-mediated technologies have wrought on the media environment and their industries.

Over the years, the firm’s clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Critical Mention, MediaNews Group, New Century Network, the Media Development Investment Fund, the National Cancer Institutes, and scores of other media firms that need to adapt to computer-mediated technologies and the rise of Individuated Media.

The managing partner of Digital Deliverance is Vin Crosbie, Adjunct Professor of postgraduate New Media Management at Syracuse University’s S.I. Newhouse School of Public Communication, in upstate New York. From 2007 through 2020, he wrote and was the sole instructor of the school’s New Media Business course, a course required for students in the New Media Management master’s degree curriculuum, an elective course for Ph.D. students, and a permission-only course for selected undergraduates and graduate students.

Digital Deliverance is incorporated as a limited liability company in the U.S. state of Connecticut, where it is based in the city of Norwich, Connecticut.