AZCentral Launches Registration

The Gannett Company’s AZCentral, Web site of the Arizona Republic newspaper and KPNX televisino in Phoenix, launched a user registration program earlier this week.

The site’s Manager for Site Presentation/Audience Development Mike Coleman told Editor & Publisher magazine that it will require each user to provide a postal code, gender, and birth year before accessing articles. First-time users will be able to read one story but not two without registring. The site’s home page, classifieds, and some other pages can be read without registering. The site will use the registration data to target advertising more effectively. Coleman said the registration system was developed in house.

The site is the second of Gannett’s to launch a user registration requirement. USA Today‘s site was the first.