'Buying & Selling Online Media Properties'

Anne Holland‘s ContentBiz today published the first of a two-part series, Buying & Selling Online Media Properties. Today it’s ‘Your Quick Guide Part I: Seller’s Side‘. Some details: Three times annual revenue is now a good benchmark —- down from 15 to 18 times during the dot.com boom. 3X is roughly also roughly benchmark nowdays for tradtional media properties. Media investment banker Jeffrey Dearth of DeSilva & Phillips told Holland, “What’s happening now is that people are strictly looking at revenue, earnings (if there are some), cash flow, growth and growth prospects.”