Most Danish newspaper boys want to have a mobile phone, so why give them those phones to help them better deliver newspapers? That’s a concept Sonofon and Dansk Avis Distribution (DAD), which distributes a variety of daily newspaper in Denmark, are implementing with 2,500 of DAD’s paper boys in the Danish counties of Southern Jutland, Ribe, Vejle and Århus.
- DAD “gives the paper boys mobile phones that contain a