DAD Gives Phones to Newspaper Boys

Most Danish newspaper boys want to have a mobile phone, so why give them those phones to help them better deliver newspapers? That’s a concept Sonofon and Dansk Avis Distribution (DAD), which distributes a variety of daily newspaper in Denmark, are implementing with 2,500 of DAD’s paper boys in the Danish counties of Southern Jutland, Ribe, Vejle and Århus.

    DAD “gives the paper boys mobile phones that contain a