Traffic from Mizzou

We’re receiving a relatively large amount of Web traffic from the University of Missouri this month, most of it visiting an article we wrote for the November 2001 edition of IDEAS magazine (the journal of the International Newspaper Marketing Association).The subject of that article was why news (particularly newspaper) Web sites aren’t profitable from news.

Would someone from Mizzou please tell us which academic class is using that article in its syllabus? That article is a bit dated (though still apt), having been superceded by other presentations we’ve made that are available online.