Camera Phones Catalyzing MMS Usage in the U.K.

Camera phonesare revolutionizing is public adoption of Multimedia Message Systems (MMS) in the U.K. The Enpocket Mobile Media Monitor found that during the the past 3 months the number of consumers using MMS surged by 40%. That surge was driven by 18 to 24 year olds of whom 37 percent are now using MMS. Moreover, 18 percent of all mobile phone owners in the UK now have a camera phone, including 47 percent of those aged 18 to 24.