Many Many North American media companies plans to deliver news via mobile phones, yet none are exhibiting or on the presentations program at CTIA Wireless 2004> in Atlanta, which with more than 70,000 attendees claims to be ‘the world’s largest conference of the wireless industry’ (despite being only one-third the size of a similar conference held earlier this year in Cannes). Hollywood entertainment companies are well represented, both as presenters and exhibitors, here at the Cellular Telecommunications & Internet Association’s annual conference. They know better than to wait for the wireless industry to court them. Yet only Stats, Inc., a sports scores company that’s exhibiting, might be considered a ‘news’ company. These are some of the reasons why ‘content’ means entertainment, not news, to North American wireless companies and their subscribers.