BloggerCon II

Bloggers attending the BoggerCon II conference Saturday at Harvard University’s Law School voted that forming a trade association of bloggers and also giving advertisers better usage statistics about blogs are the two best paths toward generating revenues from blogging. During a session on Blogging as a Business, moderated by Jeff Jarvis, president of Advance Internet and author of the BuzzMachine blog, and attended by some hundred commercial bloggers or wanna-be’s, generated a quite comprehensive Wiki listing of ideas how to make money and what is needed to make money from blogging. (Related to providing advertisers better usage statistics, Rick Bruner of MarketingVox notes in iMediaConnection.com that the demographics of bloggers themselves should already be attractive to advertisers.)

A separate, earlier BloggerCon session on Blogging in Business, moderated by David Weinberger, author of Small Pieces, Loosely Joined and of the Joho Blog, didn’t find many businesses using blogs for commercial purposes and didn’t think that many would for years.

The New York Times also reports about BloggerCon. Meanwhile across the Atlantic, Nico MacDonald give an overview.

What We Do

Since 1996, the media business consulting firm of Digital Deliverance has provided publishers and broadcasters on four continents with strategic reviews and advice about how to profitably adapt to the epochal changes that computer-mediated technologies have wrought on the media environment and their industries.

Over the years, the firm’s clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Critical Mention, MediaNews Group, New Century Network, the Media Development Investment Fund, the National Cancer Institutes, and scores of other media firms that need to adapt to computer-mediated technologies and the rise of Individuated Media.

The managing partner of Digital Deliverance is Vin Crosbie, Adjunct Professor of postgraduate New Media Management at Syracuse University’s S.I. Newhouse School of Public Communication, in upstate New York. From 2007 through 2020, he wrote and was the sole instructor of the school’s New Media Business course, a course required for students in the New Media Management master’s degree curriculuum, an elective course for Ph.D. students, and a permission-only course for selected undergraduates and graduate students.

Digital Deliverance is incorporated as a limited liability company in the U.S. state of Connecticut, where it is based in the city of Norwich, Connecticut.