Telemarketing Bans & The HMS Titanic

According to a story in Editor & Publisher magazine, many newspapers that have suffered circulation declines are partly blaming it on recent bans on unsolicited telemarketing to consumers. That made my laugh. Although it is true that the fatalities on the H.M.S. Titanic can be partly blamed on the lack of enough lifeboats aboard, the principal blame of that disaster was a capitan who insisted on sailing full-steam on a course where icebergs had been reportedly seen. The ban on unsolicited telemarketing isn’t to blame for declines in newspaper circulation; the current course of the newspaper industry is.

What We Do

Since 1996, the media business consulting firm of Digital Deliverance has provided publishers and broadcasters on four continents with strategic reviews and advice about how to profitably adapt to the epochal changes that computer-mediated technologies have wrought on the media environment and their industries.

Over the years, the firm’s clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Critical Mention, MediaNews Group, New Century Network, the Media Development Investment Fund, the National Cancer Institutes, and scores of other media firms that need to adapt to computer-mediated technologies and the rise of Individuated Media.

The managing partner of Digital Deliverance is Vin Crosbie, Adjunct Professor of postgraduate New Media Management at Syracuse University’s S.I. Newhouse School of Public Communication, in upstate New York. From 2007 through 2020, he wrote and was the sole instructor of the school’s New Media Business course, a course required for students in the New Media Management master’s degree curriculuum, an elective course for Ph.D. students, and a permission-only course for selected undergraduates and graduate students.

Digital Deliverance is incorporated as a limited liability company in the U.S. state of Connecticut, where it is based in the city of Norwich, Connecticut.