US Magazine to Launch Free/Paid SMS Celebrity News Service

US Magazine later this month will launch a subscription SMS service for celebrity junkies, reports Technology Marketing magazine. US is targeting this service at educated, relatively affluent, North American women with an average age of 32 who live in metropolitan areas.

Called ‘US to the Minute’, the text messaging service will send breaking entertainment news headlines free of charge to subscribers mobile phones. Subscribers can then pay either 50 cents to see a full story behind a headline or else $3.99 monthly for all stories. Verizon Wireless, Cingular Wireless, AT&T Wireless, T-Mobile, Nextel, Boost, and others wireless carriers have signed up to deliver this service