The Telegraph at Year Ten, Minus Two Pioneers

The Daily Telegraph of London is celebrating its tenth year of online publication, but without two of the pioneers who put it there.

Hugo Drayton started in 1994 as marketing director the Electronic Telegraph and, largely on that success online, rose to become managing director (equivalent in America to publisher and CEO) of the newspaper itself and a member of the Telegraph’s board of directors. But he was let go last month when the Barclay brothers purchased the newspaper from Hollinger International. I interviewed him earlier this year for Online Journalism Review.

Danny Meadows-Klue, trained in traditional media at United News and Media, joined the Electronic Telegraph in 1995 and four years later was a director of Hollinger Telegraph New Media Ltd. In 1997, while working at the Telegraph, Meadows-Klue founded the Interactive Advertising Bureau of the United Kingdom, which he later joined full-time as chairman and chief executive officer. He relinquished the chairman role earlier this year and has recently announced that he’ll be stepping down as IAB/UK CEO. He’s been instrumental in making online a significant advertising medium in the UK (3 percent of total ad spend),

What We Do

Since 1996, the media business consulting firm of Digital Deliverance has provided publishers and broadcasters on four continents with strategic reviews and advice about how to profitably adapt to the epochal changes that computer-mediated technologies have wrought on the media environment and their industries.

Over the years, the firm’s clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Critical Mention, MediaNews Group, New Century Network, the Media Development Investment Fund, the National Cancer Institutes, and scores of other media firms that need to adapt to computer-mediated technologies and the rise of Individuated Media.

The managing partner of Digital Deliverance is Vin Crosbie, Adjunct Professor of postgraduate New Media Management at Syracuse University’s S.I. Newhouse School of Public Communication, in upstate New York. From 2007 through 2020, he wrote and was the sole instructor of the school’s New Media Business course, a course required for students in the New Media Management master’s degree curriculuum, an elective course for Ph.D. students, and a permission-only course for selected undergraduates and graduate students.

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