A Solid, Practical Guide for Commercial Blogging

If you’re a business or a person planning to launch a Web log for a product, service, public relations, lead generation, advocacy, product, service, public relations, or any other business purpose, MarketingWonk has published a solid, practical guide for you.

Business Blogs: How Successful Companies Get Real Results from Weblogs, written by Kate Kaye with help from Rick E. Bruner, cuts through hype and smoke about business use of blogs. Bruner, who I met when we were both speakers at JupiterMedia ClickZ.com’s Weblogs Business Strategies conference this summer, sent me a review copy.

The 102-page guide, which MarketingWonk is selling for US$99, is packed full of fundamental advice about why and how to launch blogs for commercial purposes and how to run them. Kaye and Bruner see blogs as one of the most effective online marketing tools that a business (or even a professional individual) can have. Their guide discusses how blogs are used for corporate leadership, lead generation, customer relations, branding, and product & service management. Chapters examine:

The Prevailing Models of Business Blogs
A Guide to the Process of Setting up a Business Blog
How to Promote Your Business Blog
Advertising and Public Relations on Blogs
Best Practices: Blogging Dos and Don’ts
Legal Considerations for Business Blogs
Blog Publishing Platform Review

The guide features 17 case studies from organizations ranging from Microsoft, Macromedia, Nokia, Sega, ESPN, Home Depot, Dr. Pepper, Jones Soda, Mattel, The WB television, Jupiter Research and the US Army, and also contains chapters with blog resources, bibliographies, terminlogy, plus the URLs of more than 50 other examplar business blogs.

Overall, this is the type of guide to commercial blogging that my company wishes it had written. We can heartily endorse it as the starter guide for any business or professional who that wants to start a blog. Indeed, even magazines and newspapers that are launching blogs could use its sage advice.

Business Blogs: How Successful Companies Get Real Results from Weblogs is the first business report to be published by MarketingWonk and we look forward to more good ones from it.

— Vin Crosbie

One Reply to “A Solid, Practical Guide for Commercial Blogging”

I did a search in the search engines on “professional lawyer blog” and I found your web blog. I am a Lawyer in Halifax, Nova Scotia, Canada and thus my interest in searching for a lawyer blog on the WWW looking to see how the rest of the world thinks about lawyers and see what trends and technology are happening in the world. I also was interested in a blog for myself which might possibly lead to a blob for my law firm, you never know, that is if I can understand the technology of operating a blog and from what I see I am somewhat hesitant at the present time.
It has been interesting reading and I will keep my professional comments to myself.

Respectfully yours
B. J. Stephens, LL.B.
A Halifax Lawyer

Comments are closed.

What We Do

Since 1996, the media business consulting firm of Digital Deliverance has provided publishers and broadcasters on four continents with strategic reviews and advice about how to profitably adapt to the epochal changes that computer-mediated technologies have wrought on the media environment and their industries.

Over the years, the firm’s clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Critical Mention, MediaNews Group, New Century Network, the Media Development Investment Fund, the National Cancer Institutes, and scores of other media firms that need to adapt to computer-mediated technologies and the rise of Individuated Media.

The managing partner of Digital Deliverance is Vin Crosbie, Adjunct Professor of postgraduate New Media Management at Syracuse University’s S.I. Newhouse School of Public Communication, in upstate New York. From 2007 through 2020, he wrote and was the sole instructor of the school’s New Media Business course, a course required for students in the New Media Management master’s degree curriculuum, an elective course for Ph.D. students, and a permission-only course for selected undergraduates and graduate students.

Digital Deliverance is incorporated as a limited liability company in the U.S. state of Connecticut, where it is based in the city of Norwich, Connecticut.