Dave Morgan, founder of more than one major online advertising technology company, offers online publishers some sage advice today in the first of a two-part column at ClickZ.com. I’ll give away only four of the nine cogent points that his first part offers. You’ll have to read his column for the rest:
- Don’t force compromised products on advertisers.
- Is the inventory valuable? Prove it.
- Don’t sell what you don’t have.
- Sell people and places, not just places.