CheetahMail Purchased by Experian

E-mail publishing applications service provider CheetahMail has been purchased by credit reporting and business information corporation Experian.

CheetahMail started in 1997 as a private spinoff of the newspaper industry’s failed New Century Network (NCN) consortium. CheetahMail initially specialized in providing e-mail publishing to newspapers, but soon redirected its focus toward providing e-mail marketing applications to retail marketers and gained clients such as Neiman Marcus, Starbucks, Discovery Channel and Bloomingdale’s. Back in 2001 Experian, formerly known as TRW Credit Services, aquired another e-mail publishing ASP, Exactis.

Our congratulations to CheetahMail founders (and former NCN staffers) Irene Pedraza and David Villeger!

What We Do

Since 1996, the media business consulting firm of Digital Deliverance has provided publishers and broadcasters on four continents with strategic reviews and advice about how to profitably adapt to the epochal changes that computer-mediated technologies have wrought on the media environment and their industries.

Over the years, the firm’s clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Critical Mention, MediaNews Group, New Century Network, the Media Development Investment Fund, the National Cancer Institutes, and scores of other media firms that need to adapt to computer-mediated technologies and the rise of Individuated Media.

The managing partner of Digital Deliverance is Vin Crosbie, Adjunct Professor of postgraduate New Media Management at Syracuse University’s S.I. Newhouse School of Public Communication, in upstate New York. From 2007 through 2020, he wrote and was the sole instructor of the school’s New Media Business course, a course required for students in the New Media Management master’s degree curriculuum, an elective course for Ph.D. students, and a permission-only course for selected undergraduates and graduate students.

Digital Deliverance is incorporated as a limited liability company in the U.S. state of Connecticut, where it is based in the city of Norwich, Connecticut.