E-mail publishing applications service provider CheetahMail has been purchased by credit reporting and business information corporation Experian.
CheetahMail started in 1997 as a private spinoff of the newspaper industry’s failed New Century Network (NCN) consortium. CheetahMail initially specialized in providing e-mail publishing to newspapers, but soon redirected its focus toward providing e-mail marketing applications to retail marketers and gained clients such as Neiman Marcus, Starbucks, Discovery Channel and Bloomingdale’s. Back in 2001 Experian, formerly known as TRW Credit Services, aquired another e-mail publishing ASP, Exactis.
Our congratulations to CheetahMail founders (and former NCN staffers) Irene Pedraza and David Villeger!