Newspaper Websites' Average User Aging as Quickly as Print Readers

Belden Associates’ research shows that the average age of online newspaper website users is aging as fast as the average printer newspaper reader and has been each years since 2001. The only difference is that the average age of the online edition user is 42 and the average age of the printed edition user is 55. If the newspaper industry is to reverse its declines in usership, it instead needs to have users whose average age is dcreasing, or at least increases more slowly than the calendar.