Web 2.0? How about first Web 1.0?
Today in Ad Age, Steve Rubell of Edelman’s Me2Revolution public relations practice and Micropersuation, takes newspapers to task for not adopting ‘Web 2.0’ collaboratation techniques. To thrive in the future, the newspaper will need to use the web to turn itself into a 2.0 platform where readers and advertisers working together (not journalists) create most …