If your news website requires registration or you’re thinking of converting it to requiring registration, Dave Daniels, research director for Jupiter Research’s Customer Relationship Management and Marketing Operations practice areas, offers some simply suggestions for optimizing registration pages.
When publishers wants more data about online consumers but many consumers don’t want to disclose data, a technological arms race results. Now that many online publications are requiring that consumers register before reading, it shouldn’t be surprising that some online consumers are…
The Gannett Company’s AZCentral, Web site of the Arizona Republic newspaper and KPNX televisino in Phoenix, launched a user registration program earlier this week. The site’s Manager for Site Presentation/Audience Development Mike Coleman told Editor & Publisher magazine that it will require…