What is the New Medium? – Digital Deliverance

What is 'New Media' (redux)

Posted on April 27, 2006 by admin

At the root of most publishing and broadcasting companies problems understanding and adapting to the New Medium is they actually misunderstand what a medium is. I’ve long been reluctant to explain this misunderstanding because I’ll need a long post to do so. This is it, a new version of my 1998 essay What is New Media?. It’s long, but I consider it the most important thing I have ever written except for the original essay, and hope you’ll forebear its length. I need to have this new version online because I plan to refer to it in future postings, specifically those about what radical changes that media companies need to implement.

What We Do

Since 1996, the media business consulting firm of Digital Deliverance has provided publishers and broadcasters on four continents with strategic reviews and advice about how to profitably adapt to the epochal changes that computer-mediated technologies have wrought on the media environment and their industries.

Over the years, the firm’s clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Critical Mention, MediaNews Group, New Century Network, the Media Development Investment Fund, the National Cancer Institutes, and scores of other media firms that need to adapt to computer-mediated technologies and the rise of Individuated Media.

The managing partner of Digital Deliverance is Vin Crosbie, Adjunct Professor of postgraduate New Media Management at Syracuse University’s S.I. Newhouse School of Public Communication, in upstate New York. From 2007 through 2020, he wrote and was the sole instructor of the school’s New Media Business course, a course required for students in the New Media Management master’s degree curriculuum, an elective course for Ph.D. students, and a permission-only course for selected undergraduates and graduate students.

Digital Deliverance is incorporated as a limited liability company in the U.S. state of Connecticut, where it is based in the city of Norwich, Connecticut.