Why Individuated Media are already superseding Mass Media
More than 100 U.S. magazines, twice the number from a year ago, now count significant numbers of digital editions among their circulation figures, according to the auditing firm of BPA Worldwide. Here are the top ten as of December 2004: eWeek 65,000 among 400,100 circulations (16.2 percent) Computer Weekly 40,065 among 139,817 (28.7%) Microsoft Certified …
Many corporations and companies prohibit employees from installing outside software on company computers. That prohibition has long been a problem for digital editions that require users to install a such application such Newsstand, Inc., or Zinio. Newsstand responded today with iBrowse, its version of browser-based digital editions that don’t require installing such software. “iBrowse is …
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