Frank and Pessimistic Forecast from NAA

Last month, the UBS Warburg Pincus Media Conference saw a rather frank and bleak slide presentation (9.5-megabytes in size) from the Newspaper Association of America’s Vice President of Market Analysis Jim Conaghan with forecasts for 2002. Online publishers can incidentally take some comfort in Conaghan’s analysis: Web sites modestly increased print circulation and bolstered print readership.