Dismal Year for British National Newspapers

Only two of the 10 British national dailies gained circulation during the past 12 months.

The Times dropped by over 10% to 631,653. The Daily Telegraph‘s circulation fell 8.8% to 915,206. The Guardian dropped 2.94% to 387,188. And the Financial Times lost 2.37% to 463,160 compared. the Independent‘s circulation fell 2.13 to 220,112. The Sunday publication Business was the only broadsheet daily to gain circulation, rising by a seemingly impressive 14%, although this was dimmed somewhat by the high number of foreign sales and the fact that nearly 30,000 of the paper’s UK sales were bulk giveaways.

Among the tabloids, the Daily Star was one of only two climbers, soaring once again by 29.26% to 869,884. The Daily Mirror‘s circulation fell by 7.93% to 1,948,870. The Sun fell by only 0.44% to 3,509,100. The Daily Mail remained relatively stable, up 0.01% to 2,412,619. And the Daily Express slipping 0.16% to 940,305.

In Scotland, the Scotsman fell nearly 8% to 69,841 and Daily Record declined 8.49% to 604,498 over the same period.

What We Do

Since 1996, the media business consulting firm of Digital Deliverance has provided publishers and broadcasters on four continents with strategic reviews and advice about how to profitably adapt to the epochal changes that computer-mediated technologies have wrought on the media environment and their industries.

Over the years, the firm’s clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Critical Mention, MediaNews Group, New Century Network, the Media Development Investment Fund, the National Cancer Institutes, and scores of other media firms that need to adapt to computer-mediated technologies and the rise of Individuated Media.

The managing partner of Digital Deliverance is Vin Crosbie, Adjunct Professor of postgraduate New Media Management at Syracuse University’s S.I. Newhouse School of Public Communication, in upstate New York. From 2007 through 2020, he wrote and was the sole instructor of the school’s New Media Business course, a course required for students in the New Media Management master’s degree curriculuum, an elective course for Ph.D. students, and a permission-only course for selected undergraduates and graduate students.

Digital Deliverance is incorporated as a limited liability company in the U.S. state of Connecticut, where it is based in the city of Norwich, Connecticut.