'See how many people buy World Series tickets at $250 Each'

Rafat Ali at PaidContent.org a few days ago pointed us to a good essay by John Blossom, entitled Pencil Sharpening: Why Paid Content Struggles to Define Meaningful Price Points. We agree with what Blossom writes, notably about how publishers are wrongly pricing content at what they think ‘the market will bear’ and how:

“‘What the market will bear’ seems to be the operative heuristic in setting many premium content prices, akin to seeing how many people line up for World Series tickets at $250 a pop on the primary market (and who knows what on the secondary market).

But we think that we better explained the malfunctioning market for online music in our essay, Why Music Stays Free, published in January on JupiterMedia’s ClickZ.com site.

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Since 1996, the media business consulting firm of Digital Deliverance has provided publishers and broadcasters on four continents with strategic reviews and advice about how to profitably adapt to the epochal changes that computer-mediated technologies have wrought on the media environment and their industries.

Over the years, the firm’s clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Critical Mention, MediaNews Group, New Century Network, the Media Development Investment Fund, the National Cancer Institutes, and scores of other media firms that need to adapt to computer-mediated technologies and the rise of Individuated Media.

The managing partner of Digital Deliverance is Vin Crosbie, Adjunct Professor of postgraduate New Media Management at Syracuse University’s S.I. Newhouse School of Public Communication, in upstate New York. From 2007 through 2020, he wrote and was the sole instructor of the school’s New Media Business course, a course required for students in the New Media Management master’s degree curriculuum, an elective course for Ph.D. students, and a permission-only course for selected undergraduates and graduate students.

Digital Deliverance is incorporated as a limited liability company in the U.S. state of Connecticut, where it is based in the city of Norwich, Connecticut.

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