AZCentral Launches Registration

The Gannett Company’s AZCentral, Web site of the Arizona Republic newspaper and KPNX televisino in Phoenix, launched a user registration program earlier this week.

The site’s Manager for Site Presentation/Audience Development Mike Coleman told Editor & Publisher magazine that it will require each user to provide a postal code, gender, and birth year before accessing articles. First-time users will be able to read one story but not two without registring. The site’s home page, classifieds, and some other pages can be read without registering. The site will use the registration data to target advertising more effectively. Coleman said the registration system was developed in house.

The site is the second of Gannett’s to launch a user registration requirement. USA Today‘s site was the first.

What We Do

Since 1996, the media business consulting firm of Digital Deliverance has provided publishers and broadcasters on four continents with strategic reviews and advice about how to profitably adapt to the epochal changes that computer-mediated technologies have wrought on the media environment and their industries.

Over the years, the firm’s clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Critical Mention, MediaNews Group, New Century Network, the Media Development Investment Fund, the National Cancer Institutes, and scores of other media firms that need to adapt to computer-mediated technologies and the rise of Individuated Media.

The managing partner of Digital Deliverance is Vin Crosbie, Adjunct Professor of postgraduate New Media Management at Syracuse University’s S.I. Newhouse School of Public Communication, in upstate New York. From 2007 through 2020, he wrote and was the sole instructor of the school’s New Media Business course, a course required for students in the New Media Management master’s degree curriculuum, an elective course for Ph.D. students, and a permission-only course for selected undergraduates and graduate students.

Digital Deliverance is incorporated as a limited liability company in the U.S. state of Connecticut, where it is based in the city of Norwich, Connecticut.