US Magazine to Launch Free/Paid SMS Celebrity News Service

US Magazine later this month will launch a subscription SMS service for celebrity junkies, reports Technology Marketing magazine. US is targeting this service at educated, relatively affluent, North American women with an average age of 32 who live in metropolitan areas.

Called ‘US to the Minute’, the text messaging service will send breaking entertainment news headlines free of charge to subscribers mobile phones. Subscribers can then pay either 50 cents to see a full story behind a headline or else $3.99 monthly for all stories. Verizon Wireless, Cingular Wireless, AT&T Wireless, T-Mobile, Nextel, Boost, and others wireless carriers have signed up to deliver this service

What We Do

Since 1996, the media business consulting firm of Digital Deliverance has provided publishers and broadcasters on four continents with strategic reviews and advice about how to profitably adapt to the epochal changes that computer-mediated technologies have wrought on the media environment and their industries.

Over the years, the firm’s clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Critical Mention, MediaNews Group, New Century Network, the Media Development Investment Fund, the National Cancer Institutes, and scores of other media firms that need to adapt to computer-mediated technologies and the rise of Individuated Media.

The managing partner of Digital Deliverance is Vin Crosbie, Adjunct Professor of postgraduate New Media Management at Syracuse University’s S.I. Newhouse School of Public Communication, in upstate New York. From 2007 through 2020, he wrote and was the sole instructor of the school’s New Media Business course, a course required for students in the New Media Management master’s degree curriculuum, an elective course for Ph.D. students, and a permission-only course for selected undergraduates and graduate students.

Digital Deliverance is incorporated as a limited liability company in the U.S. state of Connecticut, where it is based in the city of Norwich, Connecticut.