Few Know About RSS, Podcasting, Etc.

The Pew Internet & American Life Project today reports that the vast majority of Americans still have no idea what those terms RSS and podcasting mean.

Only 9% of the more than 1,300 people surveyed said they had a good idea of what the term RSS means. The rest were either not really sure (65%) or said they had never heard of RSS (26%). Likewise, just 13% said they had a good idea of what the term podcasting means.

Terms that had high recognition were spam (88%), firewall (78%), spyware (78%), Internet cookies (68%), and adware (52%).

Are the low recognition rates for RSS and podcasting simply due to faulty publicity or marketing by content producers?

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