Modern media publishers face a pivotal choice echoing 15th-century scriptoria monks following Gutenberg’s invention of the printing press. Clinging to traditional mass media methods is proving unsustainable. To avoid obsolescence, media professionals must adopt algorithmic recommendation engines and individuated media, leveraging new technologies to effectively fulfill their core purpose of informing and entertaining audiences.
Consider the predicament Christian monks working in their scriptoria faced in middle of the 15th Century from Johannes Gutenberg’s invention of the moveable-type printing press. It will illuminate the challenge the publisher and broadcasters of Mass Media faced today. Their scriptoria’s hallowed…
My opening keynote speech from EPublishing Innovations Forum 2008, London, May 7, 2008. Why 1.3 billion people have gravitate online despite their already having access to mass media in much more convenient formats than online. Why the fragmentation of audiences is an illusion. Why traditional newspapers’ and news magazines’ circulations, and news broadcasts’ viewerships, must ineluctably evaporate. Why most newspapers’ and news magazines’ and news broadcasters’ Web sites won’t save their companies. Why people will be even better served by New Media than by Mass Media. And why the change today is even greater than that during Gutenberg’s era.