Tag: media environment

Modern media publishers face a pivotal choice echoing 15th-century scriptoria monks following Gutenberg’s invention of the printing press. Clinging to traditional mass media methods is proving unsustainable. To avoid obsolescence, media professionals must adopt algorithmic recommendation engines and individuated media, leveraging new technologies to effectively fulfill their core purpose of informing and entertaining audiences.

My reputation as a New Media consultant to the news industry, including my appointment since 2007 to teach postgraduate New Media Business at Syracuse’s Newhouse School, largely result from work I did long ago. For ten years beginning in 1993, I helped…