Monks Gone Wrong

Modern media publishers face a pivotal choice echoing 15th-century scriptoria monks following Gutenberg’s invention of the printing press. Clinging to traditional mass media methods is proving unsustainable. To avoid obsolescence, media professionals must adopt algorithmic recommendation engines and individuated media, leveraging new technologies to effectively fulfill their core purpose of informing and entertaining audiences.

Hoc Non Operatur

Consider the predicament Christian monks working in their scriptoria faced in middle of the 15th Century from Johannes Gutenberg’s invention of the moveable-type printing press. It will illuminate the challenge the publisher and broadcasters of Mass Media faced today. Their scriptoria’s hallowed…